How to Increase Targeted Traffic with Google Adwords

If you’re looking for targeted traffic, then one of the best ways to get it is to use Google Adwords.  Google Adwords is an advertising program run by Google.  It is a pay per click model where you pay for every click you get to your website rather than impressions such as banners.  This results in you getting targeted traffic since people are actually taking an action to go to your site.

With that said, you’re probably wondering how to start taking advantage of Google Adwords.  The advertising program only requires a deposit you to put in a credit card that connects to your bank account.  Google offers new advertisers anywhere from $50-$100 in credit to experiment with their platform.

When taking out an ad campaign, you usually have to make a substantial deposit.  But Google Adwords allows you to set your own budget, spend how much you want, and manage your costs.  This makes it more affordable to get targeted traffic and control your spending.  If you find that you don’t want to pay too much for traffic, you can simply adjust your costs.

While Adwords sounds very promising to new advertisers, there are many pitfalls such as overshooting your budget, not optimizing your ads, and targeted properly.  So in order to help you get targeted traffic with Adwords, here are some tips that you can follow.  These tips will allow you to save money, maximize your budget, and result in higher profits.

Tip #1: Do extensive keyword research – Try to come up with keywords that your audience might search for in order to look for your products and services.  Try to go for keywords which would result in some kind of action after they visit your site such as sign ups, purchases, and leads.

Tip #2: Split test multiple ads – By testing different versions of ads for your keywords, you’ll find which ones attract more clicks.  The Adwords program actually rewards advertisers that have better click through ratios with lower click costs.  Not only does this end up drawing more targeted traffic, it also results in you spending less money.

Tip #3: Organize your campaigns properly – Make sure you stick similar keywords into a group.  Keep track of individual keyword bidding, day parting customizations, and more.  There are many aspects of a campaign.  You want to work on everything possible to increase your profitability.

So those are some tips that will allow you to get more out of Google Adwords.  The best way to get start getting targeted traffic is to educate yourself and take it step by step.  There are many features in Adwords and it takes some time getting used to so take your time learning all the various aspects of the interface.  Google has some great tutorials available on their site.  While there are many ways to get traffic online, the pay per click model is one of the better methods because it’s quick, easy, and versatile.


Erin is a small business owner who is successfully using Google Adwords to boost her business. She took a course on Google Adwords training Sydney business owners should all take, in her opinion. When she isn’t running her business, Erin spends her time reading, watching movies and relaxing at the beach.


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