In any work at home occupation it is a must to market yourself. It does not matter how good your skills may be you are not just going to have client’s come drop into your lap. I receive countless emails from aspiring freelance writers who always ask, “How do I find private clients”? So, I figured it was time to address the marketing topic for everyone.
How Long Should I Market?
If you are someone who is trying to put a time limit on the length of time you will market your career is destined for failure. Marketing is something that must be continuously, even when you are booked with work. If you do not continuously market yourself you can find yourself in a very bad situation. Even the most trusted clients can run out of work at any given time. Many work at home moms live by the golden rule, “Never Put All of Your Eggs in One Basket”.
Places to Market Yourself
- Social Media: Social media networks are one of my favorite places to market myself. This technique has opened a lot of doors for me. Some clients will even turn you down if you are not active in a variety of social media settings. It is also the way to start establishing your online identity.
- Forums: There are numerous forums available that target work at home moms or work at home individuals in general. Many have sub sections where you can advertise your services – some for free others you have to pay a fee. I have run across a few work at home moms that make majority of their money on forums such as Warrior Forum, Digital Point, and Absolute Write. However, from what I have seen on various forums recently you should not invest the bulk of your time advertising here because everyone is in competition about who can offer the lowest rate.
- Classified Sites: Classified sites such as Craigslist and Backpage can bring you in a decent amount of income. Personally, I have never used Backpage but I have had success with Craigslist. Generally, from my experience, clients on classified sites are willing to pay more for your work. However, classified sites are also full of scams so you have to be very smart when agreeing to do work for someone you found here.
Can you think of any low cost or free marketing strategies that can help work at home moms succeed? Feel free to share your thoughts in the comments section below.