Press releases are a great marketing strategy. However, the sad part is a lot of businesses that operate solely online do not use them because they do not realize all of the exposure that can come from them. Press releases take little time to create but the benefits that you are rewarded with are great. Potential customers are looking at press releases that they come across and not having one could mean that you are not getting the most sales that you could be getting for your business. So, today I am going to discuss the benefits of press releases.
Instant Visibility
The moment that your press release goes out it starts getting instant exposure. However, you have to make sure that it is SEO optimized and well written. It is going to be picked up by numerous news sites and your keywords will allow customers searching for them to run straight into your press release. The best part is your press release is going to be on these news sites for about four to six weeks. Do you know how many customers you could have landed during that time?
Trust and Branding
When people are looking for a product or service the number one thing that they are going to do is search Google. When they run across press releases they automatically feel as though they can trust your brand. So, press releases are not only helping you establish trust with customers but they also help brand your company as being one of the trustworthy brands.
They Provide Inbound Links
Your press release is going to create inbound links back to your website. So, it is going to help you get higher rankings in the search engines while also increasing the traffic that goes to your site. During the first two weeks that your press release is circulating you are going to notice a massive amount of traffic coming to your website.
Overall, you if you are a business owner you need to make sure that you are taking advantage of the benefits that press releases have to offer. This is one of the low cost marketing techniques that can bring you great results.
Do you use press releases for your business? What benefits have you noticed from them?
Work at Home Journey 
great information I didn’t know a lot about press releases before. They sound like a great idea to get your brand/business out there
I was in PR for 10 years before becoming a stay-at-home mom. I agree, the press release is very powerful!
this is so true. I used a press release for one of my businesses and got on the news, in the paper and on a morning show. 🙂
I know press releases are important, but I don’t know that I can pinpoint any that I pay attention to enough to recall right now
I dont use them but definitely read a lot of them, so I totally would agree that they work!
Great infographic. Thanks for sharing