If you’re using Facebook for business, there are a few very important things you need to know. First, there is no “magic formula” for how to do your Facebook. There are many rules and guidelines out there to help you get started but each page and its audience is different and unique, meaning your Facebook strategy should also be unique. That being said, there are some tips we can give you to help you improve your Facebook for business starting today.
Here are some Facebook business tips that anyone can do.
Know Your Audience
How can you talk to them when you don’t know who they are? It’s important to take time to know your audience and learn what they like. What are they doing on Facebook? What times are they online? What are some other pages they like? The answers to these questions will help you be able to post content that will engage your target market and give you the results you seek.
Create a Content Strategy
You need to take the time to create a content strategy for your Facebook. If you don’t know how to do this, a social media expert can help you with it. Your content strategy will help you with making new posts week after week and month after month. You won’t be posting randomly or sporadically, or worrying about what to post. You will have a plan and then all you have to do is follow that plan.
In order to have a successful business presence on Facebook, you need to have some goals. Your goals should not be centered solely around likes. If you all you care about is likes, you can buy Facebook likes to have big numbers. But this isn’t going to help your ROI at all. You need goals that revolve around sign ups, engagement, comments and shares and reach. This will show you how well your social media is actually working for the greater good of your brand.
Here are some things to avoid in Facebook for business:
- Don’t leave a random image in the link preview when sharing links. Either upload as a photo of your choice or use the little arrows to scroll through the different images that Facebook pulls from the page and choose the best one.
- Don’t treat Facebook like a billboard to spam your message. This is a social network. It’s about being social. Don’t treat it like the yellow pages. There is a place for blatant and traditional marketing but this isn’t it.
- Don’t leave posts up with a typo. The dreaded typo happens to us all at some point or another. No matter how careful you are with your spelling and grammar, it’s bound to occur. But once you notice it, go ahead and correct it. This is very important to your brand’s reputation.
So here you go- these are some Facebook business tips that anyone can use. You can start today and make your fanpage stronger and better than ever before.
- Image courtesy of Cheap photo stock
Lisa Johnson is passionate about social media and loves writing tips and advice that others can use to get more out of their social experiences.