Twitter marketing is constantly growing in popularity partly because news travels so quickly on this social networking site. You can reach millions of users in a short amount of time, so it makes since that it’s regarded as a very effective online marketing strategy for businesses of all sizes. You have the potential to reach a wide audience that share a common interest in your particular niche and that can easily lead to more quality traffic visiting your company’s website.
Since you can and should target a specific audience to ensure you’re reaching users that have a real interest in what your company provides, using Twitter can increase brand awareness and enhance sales. You will however, need to exercise some patience when using Twitter as part of your online marketing strategy. It takes time to build a loyal fan base and to see the results of your marketing efforts but the following tips for success can help.
Use Your Twitter Profile to Encourage Likes
Most users will visit your Twitter profile to learn more about you before they begin following your tweets. You can encourage them to like your page and become a fan by creating a Twitter profile that gets attention. You want the person reading your profile to feel compelled to click on the link to your website so they can learn more about your company. When they do visit your website, make sure you have good quality, interesting content for them to view and this will help to encourage visitors to follow you on Twitter.
Engage Your Fans in Conversation
You can purchase likes to look more popular but if you want to increase your fan base and get more likes and shares, you need to provide engaging conversation that helps to build positive relationships with your fans. Post tweets that get your fans talking. Ask them questions, encourage debates and share news stories, articles, photos and any other relevant information they can actually use and it will encourage community engagement and build credibility. Learn how to create tweet-worthy content and you can keep your followers engaged in conversation.
Be a Good Listener
If you pay attention to what your fans are talking about, you can learn a lot about your own company. You can use the information provided in their tweets to determine what they look for in a company and which promotional offers create the most excitement. When you’re a good listener you can even learn what consumers would like to see you change to make your products more appealing. This is valuable marketing information that can help secure the future of your company, when you listen to what consumers are saying about you.
Even though your goal is to encourage activity by actively tweeting every day, you are not expected to read or respond to every tweet that enters your feed. This is where you need to be selective and only reply to the most influential posts. You can also retweet post that you personally find interesting and that offer your fans something of value.
Twitter has the potential to increase your outreach and to enhance brand awareness. Following these tips will help get your marketing campaign off to a great start.
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Need help with your online marketing strategy? Aiden Hall is a social media expert with over four years of experience using Twitter.