You heard that guest blogging is one of the best ways to drive traffic to your site. You wrote a number of guest posts to get more exposure. You checked your Google Analytics reports and found that your guest posts aren’t driving more traffic to your site. This shows that your guest blogging strategy needs a big overhaul.
You know there is something really wrong with your guest blogging strategy if you aren’t driving more people to your site. Here are some problems that you may need to fix.
You Aren’t Writing Great Content
You may be convinced that your content is great, but the blog readers may feel otherwise. They have read a lot of crap on the Internet, which means that guest posts need to be exceptional to get their attention.
Your guest post should support the brand that you are trying to build. Writing mediocre or subpar content isn’t going to impress readers or encourage them to come to your site. You need to ensure that they see the same content you want them to find on your own site.
You Are Focusing Too Much on SEO
Blog readers see a lot of spammy content on the Internet. They have become very adept at filtering it out. You probably won’t get many people to click to your site if your guest post looks too spammy. There are two things that you will need to do differently:
- Make your anchor texts more natural. An anchor text like “cheap carpet reviews” will turn people off. You will probably be better off using an anchor such as “visit his blog for more information” or your blog name.
- Avoid using keyword stuffed content. Even if you are able to find a blogger that is willing to publish a keyword stuffed post their readers will be turned off by it.
You should be thinking about writing for readers and boosting your brand rather than submitting keyword stuffed content. You will drive more visitors to your site and your search engine rankings will probably improve as well.
You Don’t Post on Sites With Real Traffic
This should be obvious, but it is a mistake that too many bloggers make. They are so focused on building backlinks for Google that they forget to make sure that people are actually reading the sites they are looking at.
You need to make sure that the blog has some real traffic. Here are some things that you should check to vet sites before submitting guest posts:
- Alexa Rank (ideally this should be under a million)
- Traffic reports on Compete.com
- Social presence (this includes the number of comments and social shares that the site has received)
These metrics can give you an idea how many people are actually coming to your site. Looking for sites that have real vistors will help ensure your post is seen by people who will eventually come to your own blog.
You Don’t Post in Relevant Niche Sites
You need to find relevant sites to guest post on if you want to drive relevant traffic. There are a lot of sites out there that accept guest posts. Many of them are general sites that don’t have any relevance to your niche.
This doesn’t necessarily mean that you need to post in sites that are in the exact same niche. You can promote your accounting blog by writing a guest post teaching young people how to prepare their own taxes and publish it on a blog for millennial lifestyles. This post would be relevant both to your own site and valuable to the readers on the host blog.
You Don’t Have a Call to Action
The biggest mistake that guest bloggers make is not using a call to action. They are primarily concerned with building a link to their site. They expect that readers will click a link simply because it is visible. Unfortunately, this approach is rarely successful.
Few people click on links simply because they show up in their web browser. You need to persuade people to visit your site. Here are some tips for creating a strong call to action:
- Use action oriented words that can get people to visit.
- Make sure that your call-to-action is perfectly clear.
- Appeal to the reader’s needs and emotions. They won’t come to your site if you don’t specify why it is worth their time.
Writing an effective call to action can be difficult. However, it is an essential part of drawing visitors to your site.
Give Your Guest Blogging Strategy A Makeover
Chances are that you have made at least a couple of these mistakes. I know that I have. There is no need to beat yourself up or get discouraged if you aren’t receiving the traffic you hoped. You just need to execute your guest blogging campaign a little differently.
Guest blogging is definitely a learning curve. It will take some trial and error before you start seeing the benefits. However, you have to constantly work to improve it.
- Image source: MyBlogGuest platform
Kalen Smith has spent the last three years as a freelance writer and SEO consultant. He recently published an ebook on the best guest blogging tips he learned over the years, which you can get at his website.